Broadway is this amazing amalgam of shows, ticket prices, theatres, artists, producers, marketing and branding agents, and more. For the past 50 years or so there’s been a lot of concern as to where Broadway is going and what will happen to it. The fact is since the 1960s Broadway has fluctuated from periods of financial stability and growth to decline.

Whatever the case may be in the future, the fiscal, moral, artistic, and spiritual wellbeing of Broadway are all a part of the lives of every theatre professional, whether they are working on The Great White Way or involved in an independent, professional theatre in one of the 50 states. Here are some questions that everyone who is involved in the monetary aspect of the theatre needs to ask themselves and answer honestly.

Continue reading →