Will Broadway Ticket Sales See an Uptick This Week? Sales Down Week Ending January 25, 2015

On the Town sees slumping sales.

On the Town sees slumping sales.

On the Town sees slumping sales.

As noted in an early story, the months of January and February can be especially tough on Broadway shows. The week ending January 25 (the 35th of the 2014-2015 season) saw almost every show lose ground. This time of year can be a tough sale due to weather, a lack of excess cash due to the holidays, and the overall physical and mental drain people feel this time of year.

Shows in the Plus Column

Shows that showed in creased sales few and far between. Those productions that enjoyed increased volume included Chicago (0.2%), It’s Only a Play (1.9%), Kinky Boots (2.0%), and Mamma Mia! (2.5%). Beautiful: The Carole King Musical and The Book of Mormon were both stable, with the former selling 93% and the latter overbooked at 102.6%.

The big winner was Sting’s musical The Last Ship, which closed on January 24. That show saw an increase of 4%, selling at 87.6%. Although The Last Ship garnered fine reviews, it just could not find an audience.

Slow Sales Overall

Sting appeared in The Last Ship in an attempt to boost ticket sales.

Sting appeared in The Last Ship in an attempt to boost ticket sales.

The Broadway front is seeing slow sales overall. The revival of On the Town, which received excellent notices, was at 60.3% for the week ending January 25, and the new musical Honeymoon in Vegas, which reviewers loved, came in at 71.3%. It will be interesting to see how Honeymoon in Vegas will perform in the next few weeks, and if, overall, as the weather improves, sales will spike up.

Figures for the week ending February 1, 2015 will include an extra dark night for some shows, which closed down due to the storm forecast. That forecast proved to be much ado about nothing.

  • Author Spotlight

    Paul Mroczka

    Paul Mroczka has served Theatre By the Sea as associate director and playwright-in-residence. He has directed for companies including North Country Center for the Arts, Pontine Movement Theatre, The Theatre of Newburyport and the Palace Theatre. A former National Endowment for the Arts fellow in playwriting, he has also garnered a Shubert Fellowship, the Jason Miller Award and has received grants from the New Hampshire Council for the Humanities. His plays have been performed at New York’s La MaMa La Galleria, Nat Horne Theatre, and Manhattan Punchline Theatre, among others. His interactive planetarium show, Pathfinders, is running at the Christa McAuliffe Planetarium in Concord, NH. Recent directorial assignments include Good People, Steel Magnolias, and The Complete World of Sports (Abridged) at The Barnstormers Playhouse in New Hampshire, and Rumors, Orpheus in the Underworld, and The Glass Menagerie at PSU. This summer Paul finished an initial draft of his new play, Smart Money ... Read Full
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